Once Upon a Time...

The Green Forest brand of environmentally friendly household paper products enjoys a long history. The brand was born in 1990, created by Fort Howard, a medium-sized paper company based in Wisconsin. The combination of environmental friendliness, excellent product quality and economical prices was popular from the start, and Green Forest immediately became very successful, particularly in the Midwest, the West Coast and the Northeast.

In 1997, Fort Howard merged with another paper company, James River. Three short years later, the newly merged Fort James company was purchased by Georgia-Pacific, one of the largest paper companies in the world. Amidst all of these corporate changes, Green Forest became an “orphan brand”. Because Green Forest sales were not as large as Georgia-Pacific’s other brands, it simply did not garner as much attention or advertising effort. Additionally, Green Forest's product characteristics did not keep pace with advancing green standards and sales slipped to a point where the brand was in danger of disappearing entirely from the marketplace.


Planet to the Rescue

In 2003, the company that created Planet environmentally friendly cleaning products saw an opportunity to rescue Green Forest. Planet had been successful since 1990, mainly on the West Coast, and partnered with Green Forest on several occasions for Earth Day activities and promotions. Planet’s goal was to rebuild Green Forest into a true green brand while continuing to offer products at an excellent value to consumers. Although this proved to be a challenging task, after two years of researching, negotiating and looking for financing, Planet Inc. officially acquired Green Forest and gave the brand a new home.


The Future Is Green

By early 2006, Planet fulfilled its promise of improving the environmental characteristics of Green Forest. While Green Forest products were made with 100% recycled paper under Georgia-Pacific management, the post-consumer recycled content only averaged about 15% and the products were whitened using harmful chlorine. We felt that both of these key environmental characteristics could be improved upon.

Today, Green Forest products are made with 100% recycled content and with a minimum of 90% post-consumer recycled content. Green Forest products are also whitened without using chlorine, qualifying them as “Processed Chlorine Free” (PCF). The resulting product is soft, strong and absorbent.

With its improved environmental characteristics, Green Forest is growing steadily. While we are still small compared to the goliaths of the paper industry, we are now one of the largest manufacturers of environmentally friendly household products in North America!

Buy Green Forest and make
a difference in your environment!